TV Appeal hits ITV
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The Appeal asks viewers to commit just £5 a month to help support the life-saving work which goes on at Alder Hey every day.
It comes as we estimate an income gap of £1.2m as a result of cancellations and postponements of scheduled fundraising events due to the COVID-19 restrictions. The restrictions have also impacted on income from retail sales, individual giving and corporate donations.
Funds raised from the £5 a month appeal will make up for some of losses in income and enable the Charity to continue to provide vital support to Alder Hey. The Charity has already pledged £1.9 million to Alder Hey during the crisis to fund additional mobile equipment, innovative technology, urgent research projects and additional support for the wellbeing of frontline staff.
The campaign is voiced by long-time Alder Hey supporter, actress and Loose Women presenter Denise Welch.
"I'm very honoured to be voicing the Alder Hey TV Appeal asking viewers for a £5 monthly gift to help the hospital charity which has lost much needed funding due to COVID-19. My son Louis was born with a life threatening condition, Hirschsprung Disease and Alder Hey saved his life on two occasions. I will be forever grateful to Mr Graham Lamont and all of the amazing staff then and now for the selfless work they do for young children and their families."
You can set up a direct debit for the charity now by clicking here.