Alder Hey and Matalan celebrate 11 years of partnership with brand new pyjamas!
Alder Hey Children’s Charity are delighted to launch the new Alder Hey x Matalan #TogetherforAlderHey pyjama campaign. With a brand new design for 2024, the family pyjama range includes matching unisex nightwear for adults and children, as well as sleepsuits for babies – there’s even a jumper for the dog!
This year sees 11 years of the Alder Hey x Matalan collaboration – a collaboration that has proved a hit amongst families and customers.
11 magical years as a partner with Matalan has created some unforgettable designs that our, children, families, staff and donors just love! This year is no exception and I know these pyjamas will fly off the shelves again this year. Supporting research is critical to improving healthcare for children across the whole of the UK and Matalan families always get behind our work in astounding numbers!”
Fiona Ashcroft, Alder Hey Children's Charity CEO
I’m thrilled to be celebrating our incredible partnership with Alder Hey Children’s Hospital for the 11th year. Alder Hey is an incredible place and I’m extremely proud that Matalan continue to support this fantastic charity each year. As always, I would like to thank all the customers and colleagues who continue to support the Matalan and Alder Hey partnership, raising vital funds through the annual campaigns. So, a big thank you from me, to everyone who gets involved and supports this year’s campaign and pyjama collection launch. I can’t wait to see everyone in the new designs!”
Jo Whitfield, Matalan CEO
The new colourful design boasts positive quotes such as ‘Shine Bright’ and ‘Dream Big’ in addition to colourful stars, rainbows, spots and of course our very own ‘Oli the Elephant’.
100% of all profits from the campaign will come to Alder Hey Children’s Charity, to support nurse and Allied Health Professionals (AHPs) led research. Research led by nurses and AHPs can improve the clinical outcomes, safety and quality of experience for patients, ensuring a healthier, happier and fairer future for children and young people.
On behalf of Alder Hey Children's Charity, I want to extend a heartfelt thank you to everyone at Matalan for your unwavering support over the last 11 years. Your dedication to producing and selling our special PJs, year after year, ensures that we can continue our vital work supporting children and families when they need it most. Your commitment to making everything come together so perfectly is nothing short of inspiring. Together, we are making a real difference, and for that, we are truly grateful."
Ellie Freestone, Corporate Partnerships Manager - Alder Hey Children's Charity