Individual Giving Fundraiser

Job Title:

Individual Giving Fundraiser

Reporting To:

Individual Giving and Legacy Manager

Salary:

£30,218 – £37,540

Hours:

37.5 hours per week

Location:

Based at Alder Hey Children’s Hospital with flexible working

Job Purpose

This is an exciting opportunity to join the Individual Giving and Legacy Team at Alder Hey Children’s Charity. The role will oversee the development and administration of the individual giving portfolio at the charity and work closely with the Individual Giving Manger to plan and implement a strategy for growth and exceptional supporter engagement.  

Main Duties/ Tasks

Income Generation & Stewardship 

Work alongside the Individual Giving Manager and Head of Community Fundraising to produce and execute an effective and sustainable individual giving plan.

Create and implement effective donor journeys to maximise the engagement and retention of supporters.

Identify potential new individual giving audiences and implement acquisition strategies in order to grow the individual giving database.

Work across the organisation to champion individual giving and to implement excellent supporter care.

Work alongside the Individual Giving Manager to manage budgets including forecasting and tracking and making sure costs remain low for maximum return on investment.

Identify opportunities for colleagues in fundraising and throughout the hospital and pass these on as appropriate.

Ensure fundraising remains within legal constraints and pays attention to safeguarding requirements.

Work positively and proactively with our volunteer supporters.

Project Management  

Develop and execute IG programmes and appeals. Programmes include but are not restricted to; Direct Mail, Raffles, Letters from Santa, Payroll Giving.

Work alongside the Marketing Team to create, manage and evaluate innovative and thought-provoking multi-channel campaigns to increase individual giving income.

Manage individual giving fundraising campaigns such as The Big Give, Giving Tuesday and seasonal appeals. 

Work with internal colleagues and external suppliers, agencies and fulfilment houses, establishing and maintaining effective working relationships.

Data Management & Reporting  

Manage the selection and segmentation of individual giving data for campaign purposes. 

Oversee the timely importing and exporting of donor data to ensure that supporter records are up to date.

Use campaign data to report on effectiveness of activity and inform decision making and future planning. 

Ensure all individual giving activity complies with the appropriate regulation and legislation and delivers an excellent experience for supporters.

Identify and develop the systems and processes necessary to deliver effective individual giving activity including the website, social media and email, fundraising database, data analysis tools and social media. 

Work in conjunction with the Finance Manager to ensure all legacy income and communications are recorded.

Work alongside members of the team to develop fundraising initiatives, attend team meetings, plan and budget.

Responding to general enquiries from the individual giving, in memory and legacy fundraising email addresses and telephone lines.

Other Duties

Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.

Support, when required, other fundraisers within the Individual Giving and Legacy Team.

Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers. Attend and support on events run by the fundraising teams where required.

Any other reasonable duties as required by your line manager.

Qualifications, Knowledge and Experience

·         Proven experience of managing multi-channel individual giving activity including appeals and recruitment and retention campaigns.

·         Proven record of achieving financial targets & Return on Investment.

·         Proven ability to manage third party supplier relationships e.g., creative agencies, mailing houses.  

·         Experience of producing compelling supporter creative and fundraising messages. 

·         Proven ability to work closely with internal teams including: Marketing, Operations and Finance.

·         A good working understanding of Data Protection landscape.

·         Good knowledge and experience of using a fundraising database for reporting and analysis.

·         Experience of data selection/segmentation and the effective use of donor data for campaign purposes.

·         Understanding of direct mail campaigns.

Skills and Attributes

·         Commitment to principles of equality, diversity and collaborative working.

·         Self-sufficient and confident to make decisions within the boundaries of the role.

·         Ability to communicate effectively with staff, volunteers, children, young people and families.

·         Excellent oral and written communication skills.

·         Ability to build strong working relationships with supporters of all levels and backgrounds.

·         Self-motivated and positive attitude with the ability to work under pressure and prioritise in a busy environment.

·         Ability to work in a logical, organised manner with a high level of attention to detail.

·         Ability to work effectively as part of a team as well as independently.

·         Competence in Microsoft Office package and video conferencing tools such as Teams.

·         Excellent personal organisation skills, including time and workload management.

·         Understand the necessity of dealing carefully and within data protection legislation, with confidential matters, including handling both personal and business critical information.

·         Knowledge and understanding of fundraising CRM System (Salesforce)

Additional requirements

·         Strong interest in working for a children’s health charity.

·         An understanding of and commitment to the values of Alder Hey Children’s Charity.

·         Respect for and ability to maintain confidentiality.

·         Willingness to get involved with activities across the Charity.

·         High standards of personal conduct, honesty and integrity.

·         Willingness to occasionally work outside of normal office hours.