10 years into our partnership and the grand fundraising total stands at just over £4.4million!
The partnership between Matalan and Alder Hey Children’s Charity started back in 2014, with Matalan pledging a five-year fundraising campaign to raise funds for Alder Hey’s new Research and Innovation Centre – Institute in the Park.
The first year saw the arrival of the Alphabet Scarves – a celebrity-led global campaign, with ‘Bobble vs Beanie’ launching the following year in 2015. 2016 saw the first pyjama collection, #GetYourStripes, instantly becoming a firm favourite with families across the UK, ultimately creating the now eagerly anticipated ‘Matalan & Alder Hey Pyjama Campaign’ which Matalan customers have grown to know and love, and cannot wait to get their hands on year after year!
Matalan continue to raise vital funds for Alder Hey Children’s Charity – 10 years into our partnership and the grand fundraising total stands at just over £4.4million!
Within this time, Matalan are also proud to have backed the ‘7in10 Children’s Mental Health Appeal’, achieved a Guinness World Record for the most people linked whilst completing a 5k, as part of the ‘Together for Alder Hey’ campaign in 2019, and supported the Alder Hey Surgical Neonatal Appeal.
As well as working incredibly hard to create fun and successful campaigns year on year – and sharing their immense knowledge and experience along the way – the staff at Matalan have taken on their own fundraising challenges to support Alder Hey Children’s Charity. From bake sales to abseils, and everything in between, the Matalan staff have been incredible, and we couldn’t be prouder to be on this journey with them.