Digital Marketing Officer

Job Title:

Digital Marketing Officer

Reporting To:

Marketing and Communications Manager

Salary:

£26,846 – £31,439

Hours:

37.5 hours per week*

Location:

Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder
Hey Children’s Charity’s digital marketing activity across key channels, reporting to the
Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and
optimisation across the charity’s digital platforms. The Digital Marketing Officer will
play a key role in ensuring digital advertising channels are engaging and effective in
supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and
Communications, and supports the delivery of digital activity set by the Marketing &
Communications Manager.

Main Duties/Tasks

Digital Duties

Content Creation, Management, and Campaign Support:
• Creating, editing, and publishing content across the charity’s digital channels
(website, email, and ad channels) in conjunction with the Content Creation
Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring
content is accurate, engaging and aligned to brand guidelines. Maintain high
standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform,
supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns
through digital channels.
• Adapting digital copy for different audiences and platforms, including web
pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support:
• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO,
and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform
insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on
content, assets, and copy, and assisting with reporting and optimisation under
the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration:
• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Essential

Desirable

Qualifications, Knowledge and Experience

·    Demonstrable experience working in a digital
marketing, communications or content role.
• Experience of managing and updating website content
using a CMS.
• Familiarity with paid digital advertising platforms such
as Meta and Google Ads.
• A practical understanding of social media platforms and
how they are used to engage different audiences.
• Basic understanding of digital analytics and
performance reporting, measuring impact of campaigns
and advising on improvements.
• Good IT skills, including confidence using Microsoft
Office packages.

·     Experience of creating and
delivering email
communications using an email
marketing platform.
• Experience of managing Shopify
site and updates.
• Understanding of GDPR and the
importance of data protection
in digital communications.
• Experience supporting digital
fundraising or online appeals.

Skills and Attributes

Commitment to principles of equality, diversity and
collaborative working.
• Ability to create engaging digital content and adapt
messaging for different audiences and platforms.
• Strong written communication skills, with attention to
detail and accuracy.
• An organised and methodical approach, with the ability
to manage multiple tasks and deadlines.
• Strong interpersonal skills and the ability to work
collaboratively with a wide range of stakeholders.
• Enthusiasm for digital marketing and a willingness to
learn and develop new skills.
• A proactive and adaptable approach to changing
priorities.
• A high level of professionalism, reliability and
dependability.
• Understanding the importance of confidentiality and
responsible handling of information

·     Basic skills in image or video
editing software.
• Understanding of accessibility
standards for digital content.
• Knowledge of audience
segmentation and supporter
journeys.

Essential

Desirable

·      Excellent interpersonal skills with the ability to communicate appropriately with all people at all levels.

·      Ability to work effectively as part of a team and independently, taking the initiative where required.

·      A creative and lateral thinker with the ability to look for innovative solutions to problems.

·      The ability to develop and maintain relationships with key contacts both inside and outside the Charity and Trust.

·      The ability to work cooperatively with colleagues across the Charity to successfully

deliver the fundraising strategy.

Additional requirements

·      Committed to continuing professional development.

·      Strong interest in working for a children’s

health charity.

·      An understanding of and commitment to the

values of Alder Hey Children’s Charity.

·      Willingness to get involved with activities across the Charity.

·      Willingness to occasionally work outside of normal office hours.

·      High standards of personal conduct, honesty and integrity.

·      Respect for and ability to maintain confidentiality.

·      The ability to communicate sensitively and appropriately with donors, including families of children treated in the hospital.

·      The ability to plan, prioritise and manage a number of projects simultaneously from start to finish, including meeting demanding time scales.

·      The ability to multitask in a busy, fast-paced, office environment.