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Individual Giving & Legacy Manager

Hours - 37.5 hours per week (part-time and flexible working will be considered)

Salary - £30,300 -£41,208

Location - Home working or office based or mix of the two (office is at Alder Hey, Liverpool)

Closing date: Wednesday 29th July 2020

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children's Hospital a truly world-class, patient-friendly hospital for the 330,000 patients and families we care for every year.

The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician and the play specialists we have on every ward.

In Spring 2020 we launched our £3m Children's Mental Health Appeal. Our 7 in 10 Appeal highlights that 70% of young people with a mental health condition are currently missing out on vital mental health interventions at a sufficiently early age. The Appeal is aiming to raise vital funds to enhance inpatient and community mental health services at Alder Hey Children’s NHS Foundation Trust, enabling more children to access the treatment they need at the time they need it, an already vitally needed service which is seeing increasing demand due to the impact of Covid-19.

The Role

Alder Hey Children’s Charity recently launched its 3 year strategy with a focus on investment and growth in Individual Giving and Legacy Income Streams. Since the impact of Covid-19, especially on community and event income, these areas have become even more important. In June 2020 we launch our first ever TV appeal with a focus on regular giving.

This role is a fantastic opportunity to have ownership of the development and implementation of our individual giving and legacy strategy and have an impact on the long term direction of the charity. We are innovative and ambitious organisation with big growth plans and willingness to invest to test new ideas and help achieve our goals.

As a senior member of the team, the post holder will lead Alder Hey Children’s Charity individual giving and legacy fundraising with a focus on maximising income and lifetime value. They will develop and implement multi-year strategies to significantly increase income and other support these areas, in-line with the overall fundraising strategy. They will also play a key role in developing donor journeys for our existing and new supporters ensuring that donors feel valued and informed about the impact they are making.

In order to be successful in this role, you must have:

  • Demonstrable experience in managing an individual giving programme including acquisition and retention activity, developing donor journeys and direct mail campaigns and managing relevant agency relationships
  • Proven experience of developing existing income streams and developing new fundraising initiatives
  • Excellent communication skills and the ability to build strong working relationships both internally and externally
  • Be self-motivated and have a positive attitude with the ability to work under pressure and prioritise in a busy environment
  • An understanding of and commitment to the values of Alder Hey Children’s Charity

To apply please send a copy of your CV with a cover letter demonstrating how your knowledge, experience and skills meet the requirements of the role by the closing date to Kim Platt, Office Manager, [email protected]

If you have any questions or would like to discuss the role please contact Fiona Ashcroft, CEO, [email protected] 07717 484777

Download Job Description here.

Our Values

Courage – We try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
Together – We work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
Passion – We are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
Magic – We are fun, creative and child-led. We create special moments, provide little extras and go further for our brave young patients



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