About us

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 330,000 patients and families we care for every year.

The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician and the play specialists we have on every ward.

In Spring 2020 we launched our £3m Children’s Mental Health Appeal. Our 7 in 10 Appeal highlights that 70% of young people with a mental health condition are currently missing out on vital mental health interventions at a sufficiently early age. The Appeal is aiming to raise vital funds to enhance inpatient and community mental health services at Alder Hey Children’s NHS Foundation Trust, enabling more children to access the treatment they need at the time they need it, an already vitally needed service which is seeing increasing demand due to the impact of Covid-19. We have also recently launched our new Surgical Neonatal Appeal to raise £2.5m towards a brand new, state of the art Surgical Neonatal Intensive Care Unit (NICU) at the hospital.



About this role

This is an exciting opportunity to help to shape, support and deliver marketing plans for Alder Hey Children’s Charity for a wide range of stakeholders, reporting to the Marketing Manager.

This is a broad marketing role which requires creativity, communication and project management skills to help the Charity plan and execute its marketing and brand campaigns.


Main Duties 

  • Copywriting.
  • Adapting copy to suit differing audiences and publications, including digital, print appeals, magazines, brochures, scripts and social media.
  • Planning and delivering tactical integrated marketing campaigns.
  • Managing the production and distribution of marketing materials.
  • Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations.
  • Collecting and analysing research and data to understand audience views across the market in general and the marketing mix.
  • Assisting in the achievement of brand positioning to agreed guidelines.
  • Assisting the Marketing Manager to work within project budgets using appropriate systems and controls.
  • Mentoring the Marketing Apprentice.
  • Attending and participating in events, team meetings, and training.

Other Duties

  • Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
  • Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers.
  • Attend and support events run by the fundraising teams where required.
  • Gain and maintain in-depth knowledge and understanding of the Charity’s work, priorities and future plans and act as a spokesperson for the Charity when required, including representing at external events as appropriate.
  • Any other reasonable duties as required by your line manager.



Person Specification

  • Good IT skills including Microsoft packages, especially advanced use of Microsoft Excel.
  • Strong interpersonal skills with the ability to contribute to teamwork and the initiative to work independently.
  • A demonstrable understanding of key marketing principles.
  • An understanding of and commitment to the values of Alder Hey Children’s Charity.
  • Respect for and ability to maintain confidentiality.
  • The ability to communicate sensitively and appropriately with donors, including families of children treated in the hospital.
  • Willingness to get involved with activities across the Charity.
  • High standards of personal conduct, honesty and integrity.




Flexible working/ hybrid. Our offices are located on site at Alder Hey Hospital in Liverpool.



Salary expectations

£24,131 - £28,633



Contract Type




See the full job specification here for further details 


Our values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families. Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magical: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.



How to apply

  • Closing date: Thursday 28th September
  • Interview date: Friday 6th October


To apply for this role, fill out the below form:

Submit your application

Enter your full name
Enter your contact telephone number
Please attach your CV
Applications must include a covering letter which explains how you meet the requirements of the role.



Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults. The post holder may be required to complete an enhanced DBS disclosure check.

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