About us

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 330,000 patients and families we care for every year.

The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician and the play specialists we have on every ward.

In Spring 2020 we launched our £3m Children’s Mental Health Appeal. Our 7 in 10 Appeal highlights that 70% of young people with a mental health condition are currently missing out on vital mental health interventions at a sufficiently early age. The Appeal is aiming to raise vital funds to enhance inpatient and community mental health services at Alder Hey Children’s NHS Foundation Trust, enabling more children to access the treatment they need at the time they need it, an already vitally needed service which is seeing increasing demand due to the impact of Covid-19. We have also recently launched our new Surgical Neonatal Appeal to raise £2.5m towards a brand new, state of the art Surgical Neonatal Intensive Care Unit (NICU) at the hospital.



About this role

As a senior member of the fundraising team, the post holder will lead Alder Hey Children’s Charity’s individual giving and legacy fundraising with a focus on maximising income and lifetime value.

They will develop and implement multi-year strategies to significantly increase income and other support from these areas, in-line with the overall fundraising strategy.

They will also play a key role in developing donor journeys for our existing and new supporters ensuring that donors feel valued and informed about the impact they are making.


Main responsibilities & tasks 

Strategic planning, financial management & reporting

  • Develop and implement strategic, multi-year plans and budgets for individual giving fundraising to significantly increase income and support including regular giving, direct mail, digital fundraising and legacy giving activity.
  • Monitor progress against strategic plans and budgets producing regular fundraising and activity reports and other agreed KPIs including compiling reforecasts.

Individual giving

  • Maximise the value, diversity and longevity of the individual giving income stream through excellent stewardship and relationship management, including developing segmented donor journeys, acquisition and retention plans, monitoring progress and identifying and optimising growth opportunities.
  • Implement donor journeys for all individual supporters e.g. regular and cash givers
  • Work with the Head of Marketing to develop creative, innovative and targeted fundraising campaigns to engage new and existing supporters and maximise all fundraising opportunities.
  • Work with the wider marketing team to produce engaging case studies and fundraising appeals across all communication channels.
    Ensure thank you letter templates are reviewed and updated regularly.
  • Working with the Head of Marketing, develop and implement a digital fundraising strategy.
  • Support the Head of Philanthropy by assisting in the identification of potential major donors from current individual givers and the development of a high value individual giver programme.

Legacy giving

  • Lead on the promotion of, and supporter care for, legacy giving. Including; ensuring strong legacy messaging in communications across the charity, developing supporter ‘thank you’ events, maintaining and developing strong relationships with current legacy pledgers and sustaining and developing relationships with local solicitors.
  • Working with the Finance Manager efficiently oversee the management of the legacy pipeline ensuring strong and effective relationships with executors and that all legal requirements and best practice are followed.

Innovation & development

  • Be the lead specialist in individual giving fundraising and maintain strong knowledge of relevant legislation and best practice
  • Develop and maintain specialist knowledge of trends and developments in the sector, through completing relevant training, reviewing relevant press and publications and keeping up to date with industry news
  • Identify potential new opportunities and fundraising activities and assist in the preparation of business cases for investment.
    Explore new ways to take donations and implement, utilising latest industry trends and technology. 

Data management

  • Utilise the supporter database to maintain accurate records, for data segmentation and for income and other KPI reporting purposes to ensure the effective management of all individual giving and legacy fundraising activities.
  • Work with the Database Manager to maximise CRM potential for data management and optimise automatization of segmented donor journeys.

Internal & external relationships

  • Manage relationships with external fundraising and creative agencies and ensure clear objectives and targets are set and monitored.
  • Work with colleagues throughout the organisation to identify and approach key stakeholder groups close to the organisation e.g. service users, families and friends
    Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers.

Other duties

  • Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
  • Gain and maintain in-depth knowledge and understanding of the charity’s work, priorities and future plans and act as a spokesperson for the charity when required, including representing at external events as appropriate.
  • Any other reasonable duties as required by the Head of Marketing



Part-time and flexible working will be considered (our offices are located on site at Alder Hey in Liverpool).


Salary expectations

£30,603 - £41,620 


Additional information about this role is included within the Job Description and Person Specification. To view this click here



Our values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families. Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magical: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.



How to apply

  • Closing date: Tuesday 4 January 2022
  • Telephone interviews: TBC
  • Video interviews: TBC

To apply for this role, fill out the below form:

Submit your application

Enter your full name
Enter your contact telephone number
Please attach your CV
Applications must include a covering letter which explains how you meet the requirements of the role.



Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults. The post holder may be required to complete an enhanced DBS disclosure check.

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