‘The campaign and the partnership with Alder Hey means so much to everyone at Matalan and I feel that the 2018 campaign title ‘Superstars’ really was our most fitting campaign name to date. The children, the staff, the ambassadors, the volunteers, everyone at Alder Hey who dedicates their lives to delivering the most exceptional service to children and their families every single day – each and every one of them are superstars to so many people. The single was an extra special part of this year’s campaign, with our very own Lauren Clarke and Rik Loughran working and singing on it, as well as the amazingly talented Grace Lee. From all of us at Matalan - we really couldn’t be prouder to support this incredible charity and be part of this special journey.’