ITT Challenge


This years Travel & Tourism Conference delegates rise to the challenge.


In June 2018 the ITT 2018 Conference  Chairman Dr Steven Freudmann  launched a challenge  to help Alder Hey Children's Charity to fit out 15 treatment rooms with state-of-the-art  immersive distraction technology which is proven to reduce sedatives,  anxiety and pain in children.

Coming to hospital for any child is a daunting experience which is why Alder Hey staff ensure they work hard to reduce stress during treatment of their young patients – many of whom can be coming to the hospital for regular treatment from birth to early adulthood. Distraction technology is the use of 4D immersive projection, lighting effects and surround sound. We know that fitting our treatment rooms with distraction equipment works and is proven to reduce the need for sedation by 40% meaning children are not exposed to unnecessary medication and staff can treat more children each day. Each room costs up to £35,000 to fit out.

The hospital currently has just 2 specially adapted rooms. We have another 37 non-adapted treatment and examination rooms. We believe each and every one of the 275,000 children we see each year should have a Room with a View. This is why we have set the ITT Members a challenge to find 15 teams to fit out 15 rooms, in just 12 months!

We currently have the following organisations signed up for the Challenge! If you are a member of the ITT and would like to join them please let us know [email protected]


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