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Coffee mornings, bake-offs and more...

As one of the UK’s most popular children’s charities, we get to hear about a wide range of fundraising events planned and held by our supporters. From coffee mornings to obstacle courses, your event or activity can be just about anything.

So if this sounds like a great way to have fun fundraising, read on!

How do I organise a charity event?

Organising your own charity event can take a lot of time and preparation. Firstly, you should decide on the type of event you want to run. You could host a bake sale or fun run in your workplace. The key is to plan how you’re going to promote the event and encourage people to get involved or donate; you’ll also need to manage running the event and plan how to maximise the donations it raises forAlder Hey.

How do I plan an event?

There are a range of online sources and websites that offer great advice and guidance on how to plan a charity event; however  you’ll need to ask yourself the following questions:

  • What type of charity event should I organise?
  • When is the best time to run my charity event?
  • Where is the best place to hold my charity event?
  • What works best in my work environment?

Once you've answered these, you're well on your way! When you’ve got the basics right, you’ll be able to start planning how you want to promote the event itself and who would be likely to want to get involved.

It might be helpful to throw some ideas around with your colleagues to see what different people might be interested in.

If you do need some support or still aren't sure what to do, get some more inspiration or get in touch with us.

How do I set up a charity event?

To set up a charity event, you will need to plan in advance and have a number of reliable volunteers on hand to help. Firstly, you’ll need to establish your fundraising goal or target, ie. Raise £500 for Alder Hey Children’s Charity. Next, you will need to think about your target audience and how you might attract them to the event. Finalising the smaller details such as date, time and location should be a key part of the planning process as well as your overall budget for the event. Keeping costs down means that you can minimise your expenses and still achieve your fundraising goal.

We have an established list of volunteers and people who would like to be contacted in relation to any upcoming events, so make sure you contact us about your event so we can get on board too.

How do I run a charity event?

Depending on how big your charity event is, you might need to consider roping in a couple of colleagues to help you on the day! Arrange to meet before the start of the event to make sure everything is set up in time to give yourselves the best chance for everything to run according to plan.

Collect any donations on the day and make sure you record exactly how much money has been raised. Make it clear to donors at the time they give whether you’re planning on donating all or a percentage of the money directly to the charity.

How do I involve my organisation in a charity event?

Involving others can be key to your event as they can help to promote your event to a wider audience as well as providing key financial support. Many businesses will be match funding, so it is worth letting your organisation know what you are planning. It’s important to reach out a good couple of months before your event to give them enough time to plan and approve their involvement in the event.


How do I promote my charity event?

The type of event or activity you plan to host will help to determine how you should promote your event. Think about who might like to help out and who would likely want to take part.. Contact local celebrities and influencers who could help you to gain media exposure and encourage more people to attend.

Social media is a powerful and free way to get your event in front of a wide range of people. Create a Facebook event and use Twitter, Instagram and Snapchat to make people aware of the event and build momentum. You could also set up a Just Giving donation page for those who want to support you but might not be able to make the event.

If you organisation has given you some budget for promotion, spend it wisely on Facebook by promoting your event or boosting a Facebook post and targeting it to the people who you know would be interested in it.

If you manage to get local organisations  involved in your event, ask them to promote it to their employees or outplacement services also by sharing it in their internal newsletter or online. You should make local press aware of your event so that they can feature it in a local newspaper or on their own social media accounts. They may even wish to attend the event and cover the day.

Make sure you make the Corporate Team aware of your event, as they can point you in the right direction when it comes to promotion.


 Call the Corporate team today for ideas on what you might achieve at your place of work.


Get in touch - we would love to discuss how we can work together - please email [email protected] or call us on 0151 252 5716

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