Alder Hey and Matalan to attempt a GUINNESS WORLD RECORD® together
Alder Hey and Matalan will attempt to break a world record for most linked runners to complete a 5km at their inaugural ‘Run Together’ PJ fun run on Sunday 22nd September.
The race is an official UK Athletics Race and takes place in Croxteth Hall and Country Park. To break the current GUINNESS WORLD RECORDS®, participants will be asked to run 5K linked together, with proceeds going to Alder Hey Children’s
Hospital Charity.
The aim is to beat the current record of the most runners linked to complete a 5km race which is 190, set by the Aruna World Record team from Cincinnati, USA in 2017.
Amongst the runner taking part in the GUINNESS WORLD RECORDS® attempt will be TV presenters and campaign ambassadors, Denise Van Outen and Mark Wright.
Denise and Mark in 2018's campaign PJs - the new campaign launches 19th September
To complete the record attempt, all participants will be linked together using an elasticated waist band tied to a rope. All levels of fitness have the opportunity to take part in the world record attempt. Runners will also be asked to wear their pyjamas for
the attempt.
The GUINNESS WORLD RECORDS® attempt is part of the campaign for this year’s annual Alder Hey and Matalan collaboration which is themed #TogetherforAlderHey. Matalan are set to unveil their new annual PJ campaign for Alder Hey on Thursday 19th September with 100% of the profits going to Alder Hey Children’s Charity.
Since 2014, Matalan have raised a staggering £2.7m for Alder Hey with their annual collaboration selling a number of products including PJs, hats, scarfs. Excitement is building towards this year’s campaign, which is themed #TogetherforAlderHey.
Adam Dixon, Community Fundraiser said: “We’re very excited about our first ever 5K PJ fun run, particularly as it’s an inclusive event for all the family, including pet dogs! We’re equally excited to be trying to break the GUINNESS WORLD RECORDS® for the most linked runners to complete a 5km too! We would like to thank our amazing partners Matalan for helping make this event happen. All monies raised through both registration fees and sponsorship will help to improve the lives of the 330,000 children, young people and families cared for by
Alder Hey every year.”
Jason Hargreaves, Matalan CEO said: “We’re so excited to not only be sponsoring the Alder Hey 5K but also attempting a GUINNESS WORLD RECORDS® as part of this year’s collaboration. The campaign this year is all about togetherness and the unbreakable bonds of the families, patients and colleagues at Alder Hey, as well as the connection that everyone here
at Matalan has with Alder Hey. I think the record attempt will really bring this to life
and represent that network of support.”
The race will take place on Sunday 22nd September at Croxteth Hall and Country Park, Liverpool.
GUINNESS WORLD RECORD ATTEMPT
The attempt will be done at the same time as the race so you can only enter one or the other - the 5k race/fun run or the world record attempt. If you enter the world record attempt you should use the discount code below - for 50% discount and to allow us to identify you!
Please enter the promo code MATALANGWR here: World Record Attempt!
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