The charity partners also launched their latest fundraising campaign.
Discount retailer B&M and Procter & Gamble (P&G) were delighted to announce that once again, they’re relaunching their exciting partnership to raise funds to support Alder Hey Children’s Hospital Charity’s Surgical Neonatal Appeal. The partnership will enable their customers to change the lives of families treated at Alder Hey, simply by buying their P&G everyday cleaning essentials at their local B&M store.
The partnership was formed in summer 2022, to support the charity appeal. Following the success of the previous partnership campaigns, already raising a fantastic total of £110,000 for the charity - the two brands have come together once again in the hope that even more money would be raised towards the incredible project. This time, they plan to raise even more, with the proceeds from selected P&G products across cleaning categories sold in B&M stores over four weeks being donated to the charity’s Surgical Neonatal Appeal. A 5p donation from every pack sold will go direct to Alder Hey Children’s Charity, with a minimum donation amount of £55,000.
To kick-start this round of fundraising activity, B&M & P&G joined Alder Hey Children’s Hospital in their NHS 75th birthday celebrations on Wednesday 5th June 2023. B&M & P&G joined in the party, donating raffle prizes for the charity fundraiser alongside NHS workers at Alder Hey Children’s Hospital.
Jen Deeney, Head of Nursing at the Liverpool Neonatal Partnership gave us an update on how plans are going to prepare for when the Unit opens. “We’ve been recruiting and inducting new staff, who are all rotating across Alder Hey and Liverpool Women’s Hospital and working really well within the team. We’re pleased to have increased consulting hours on the existing unit too. We are able to deliver better care and consistency for our families, focusing on the baby’s wider needs as a newborn as well as their surgical needs.
What’s great is we’re seeing more babies in the appropriate place for their care. We are still having to transfer babies back and forward between Liverpool Women’s and Alder Hey, but we’re managing the transfers more effectively. It’s not perfect, we’re still not where we want to be and won’t be until the new unit is up and running, but we’re making consistent improvements as we work towards an exciting new model of care which is going to benefit so many babies and their families. We’re so grateful to everyone who has supported the appeal, you are making our vision a reality and will be changing the lives of families who need our care. Thank you so much on behalf of everyone at Alder Hey and the Liverpool Neonatal Partnership.
Returning to lead the campaign will be baby Frankie who is now 15 months old. Prior to birth Frankie had been diagnosed with gastroschisis which meant he would be born with his bowels on the outside of his stomach and surgery to fix this would be needed within hours of birth. Frankie now continues to recover and is exceeding expectations. Frankie's mum and dad, Jess and Sam, are now looking forward to travelling overseas for a summer holiday with Frankie saying – “he has really enjoyed the recent sunny weather and loves playing and splashing around in water! He has even grown very fond of his new shades, looking at himself in the mirror and on mum's phone!” We’re absolutely delighted that Frankie is doing so well, and the truly needed donations for the campaign will help go towards helping other babies like Frankie, who require the support of specialist treatment from Alder Hey Children’s Hospital.
To find out more about the campaign and get involved then head down to your local B&M: https://www.bmstores.co.uk/stores
A list of all products included in the promotion can be found at https://www.supersavvyme.co.uk/alder-hey-and-pg-partnership.