Alder Hey Children's Charity,

E Prescot Rd.,


L14 5AB

+44 151 252 5716

Social Media Moderation Guidelines

Social media is an important way to communicate with our staff, families and visitors.

The following moderation guidelines relate to Alder Hey Children’s Charity’s social media channels, including Facebook, Twitter, Instagram, LinkedIn, TikTok and Threads.

Alder Hey Children’s Charity reserves the right to hide or delete any comments or content deemed inappropriate. In some cases, dependent on frequency, scale or content posted, we reserve the right to mute, ban or block users from posting to our social media pages.

Inappropriate comments or content may include, but are not limited to:

  • Abusive or hurtful comments
  • Comments that use inappropriate language or hate speech (based on colour, race, nationality, ethnic or national origin, religion, or sexual orientation)
  • Inappropriate language includes swearing, graphic descriptions of death or illness
  • Off-topic, redundant or repeated comments
  • Personal or organisational attacks, threats or defamatory comments
  • Naming individuals linked to legal or clinical enquiries
  • Inappropriate or graphic imagery
  • Comments or imagery that violates the privacy of our the patients we support and their families, charity staff or Trust staff
  • Content, comments or imagery that violates copyright or that may be confidential.

All opinions expressed by followers on Alder Hey Children’s Charity’s social media pages represent the thoughts of the individual commenters and not those of the Charity or Trust.

Any information posted on our social media channels should not be considered medical advice, nor is it intended to replace consultation with a qualified health professional. If you have questions about your health, please contact your doctor.

From time-to-time our social media channels may share content from pages belonging to individuals or organisations supporting the charity. Shared content is for information or entertainment only and does not constitute endorsement or agreement with those individuals or organisations.

All links to other websites found on our social media sites are provided as a service to followers, but such linking does not constitute an endorsement of those sites by Alder Hey Children’s Charity or Alder Hey Children’s NHS Foundation Trust, and as such we are not responsible for the content of external websites.

By submitting content to any of Alder Hey’s social media pages (wall posts, comments, tweets, photos, links, reviews etc, but excluding private or direct messages), you understand that this information is publicly available and that Alder Hey may use this information in internal and external publications and other communications. If you do not wish to have your information published, please either make this clear to us or preferably do not post that information.

Alder Hey Children’s NHS Foundation Trust’s policy can be found here.