Marketing and Communications Manager

Job Title:

Charity Marketing and Communications Manager

Reporting To:

Head of Marketing and Communications

Salary:

£36,082 – £47,554

Hours:

37.5 hours per week (Flexible Working)

Location:

Alder Hey, Liverpool (Hybrid – Alder Hey Children’s Charity, based within Alder Hey Children’s NHS Foundation Trust, Liverpool)

Job Purpose:

We are seeking a dynamic, experienced and creative Marketing and Communications Manager to lead our small marketing team, developing impactful marketing strategies and supporting the communications function for the charity. The ideal candidate will bring innovation and strategic thinking to enhance our brand, engage supporters and drive our fundraising goals.

You will be responsible for crafting compelling narratives that highlight our mission and accomplishments, showcasing our impact and extending our reach to important new audiences. This is a highly varied role where you will have creative oversight to telling the inspiring stories at Alder Hey by carrying out communications which have real and measurable impact. We encourage applications from those with and without charity experience.

Main Duties/Tasks

Leadership & Team Development

• Lead the development and execution of the overall marketing strategy for Alder Hey Children’s Charity, aligned with the organisation’s goals and values of Courage, Together, Passion, and Magic.
• Support the Head of Marketing & Communications to develop ongoing strategy for the Brand, adhering to set KPIs, and sticking to budget and deadlines.
• Work with the Head of Marketing & Communications to provide leadership and direction to the Marketing & Communications Team, empowering the team to deliver against set goals and objectives.

Marketing & Communications

• Collaborate with the Trust’s communications team to integrate marketing and PR activities, ensuring consistent messaging and brand representation.
• Collaborate with fundraising teams to strategise, plan and implement integrated marketing campaigns across multiple channels, including digital, social media and print.
• Manage TV advert development, scripting, storytelling and creative.
• Be a brand gatekeeper across all activity, internal and external.
• Manage the team to collaborate with the fundraising teams to create compelling marketing materials, including appeal narratives, brochures, newsletters, and online content, to engage potential donors and supporters.
• Ensure safeguarding and consent procedures are adhered to in collaboration with the Trust Comms.
• Understand market research to identify trends, opportunities, and audience insights, informing the development of targeted marketing strategies.
• Work with the Digital Manager to oversee communications via website and digital platforms, ensuring content is engaging, up-to-date, and optimised for search engines in collaboration with the digital function. 
• Lead the team to produce timely and relevant social media activity, scheduled across all channels, identifying our audiences and creating appropriate content.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the charity management team, contributing to the charity’s higher aims, working collaboratively with senior managers, colleagues and volunteers.

Qualifications, Knowledge and Experience

• Able to activate knowledge of marketing principles, strategies, experience and best practice.
• Experience in developing and implementing successful integrated marketing campaigns across multiple channels in a charity or commercial organisation.
• Client/Stakeholder management.
• Familiarity with digital marketing platforms, social media, content management systems, and analytics tools.
• Experience of leading and developing a team.
• Experience of briefing designers, printers, agencies and third parties, negotiating costs and meeting delivery deadlines.

• Understanding of the healthcare or children’s charity sector.
• Knowledge of fundraising principles and strategies specific to the charitable sector.

Skills and Attributes

• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Commitment to principles of equality, diversity and collaborative working.
• Strong strategic thinking and problem-solving abilities, with a track record of understanding and optimising results.
• Excellent project management, including planning, prioritisation, and time management.
• Data-driven mindset, with the ability to analyse data and generate actionable insights, reports and optimisation plans.
• Understand the necessity of dealing carefully and within data protection legislation, with confidential matters, including handling both personal and business critical information.
• Ability to build strong working relationships and work effectively with internal and external stakeholders.
• Creative thinking and a willingness to explore innovative marketing approaches.
• Resilience, adaptability, and the ability to work well under pressure and meet deadlines.
• Ability to work effectively as part of a team as well as independently.
• Leadership qualities.
• Excellent IT skills including Microsoft packages.

• An understanding of effective market research methodologies and usages, including digital sources, and when to use quantitative and qualitative methods.

Additional requirements

• Strong interest in working for a children’s health charity.
• Commitment to the values of Courage, Together, Passion, and Magic, and a desire to make a positive impact on the lives of children.
• Willingness to get involved with activities across the Charity.
• Willingness to occasionally work outside regular office hours, including evenings and weekends, to support events and campaigns.