Individual Giving Fundraiser

Job Purpose

This is an exciting opportunity to join the Individual Giving and Legacy Team at Alder Hey Children’s Charity. The role will oversee the development and administration of the individual giving and legacy portfolio at the charity and work closely with the Individual Giving Manger to plan and implement a strategy for growth and supporter engagement.  

Main Duties/ Tasks

Income Generation & Stewardship 

• Work alongside the Individual Giving Manager and Head of Community Fundraising to produce and execute an effective and sustainable individual giving plan.
• Create and implement effective donor journeys to maximise the engagement and retention of supporters.
• Identify potential new individual giving audiences and implement acquisition strategies in order to grow the individual giving database.
• Work across the organisation to champion individual giving and to implement excellent supporter care.
• Work alongside the Individual Giving Manager to manage budgets including forecasting and tracking and making sure costs remain low for maximum return on investment.
• Identify opportunities for colleagues in fundraising and throughout the hospital and pass these on as appropriate.
• Ensure fundraising remains within legal constraints and pays attention to safeguarding requirements.
• Work positively and proactively with our volunteer supporters.

Project Management  

• Develop our In Memory offering and supporter journey.
• Develop and execute regular giving products and appeals.
• Produce and execute legacy and in memory marketing plans. 
• Work alongside the Marketing Team to create, manage and evaluate innovative and thought-provoking campaigns to increase individual giving income.
• Manage individual giving fundraising campaigns such as Make a Will Month, The Big Give, Giving Tuesday and seasonal appeals. 
• Work with internal colleagues and external suppliers, agencies and fulfilment houses, establishing and maintaining effective working relationships.

Data Management & Reporting  

• Manage the selection and segmentation of individual giving data for campaign purposes. 
• Oversee the timely importing and exporting of donor data to ensure that supporter records are up to date.
• Use campaign data to report on effectiveness of activity and inform decision making and future planning. 
• Ensure all individual giving activity complies with the appropriate regulation and legislation and delivers an excellent experience for supporters.
• Identify and develop the systems and processes necessary to deliver effective individual giving activity including the website, social media and email, fundraising database, data analysis tools and social media. 
• Work in conjunction with the Finance Manager to ensure all legacy income and communications are recorded.
• Work alongside members of the team to develop fundraising initiatives, attend team meetings, plan and budget.
• Responding to general enquiries from the individual giving, in memory and legacy fundraising email addresses and telephone lines.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers. Attend and support on events run by the fundraising teams where required.
• Any other reasonable duties as required by your line manager.