….and you should too!

To raise funds for our  new 7 in 10 Children’s Mental Health Appeal, Alder Hey’s Children’s Charity are encouraging you, your friends and your family to go ‘Blue for Oli’.



As part of our wider plans to create a unique dedicated children’s and young people’s healthcare campus, Alder Hey has started building a new ‘Clinical Hub’ which will include new mental health outpatient facilities and a brand new twelve bed specialist inpatient mental health unit, alongside other cross dependent community health services. Located right next door to our amazing state-of-the art hospital and within a modern, child-friendly building, the enhanced mental health service will increase current available inpatient bed capacity and enable more children and young people to be seen and treated quickly by our experienced, specialist clinicians.

The 7in10 Children’s Mental Health Appeal is raising £3m to ensure that the building itself is designed to the highest standards, creating the best possible child friendly environment for young patients…and this is where you come in!


So, how do I go #BlueForOli?

Going #BlueForOli is so easy, anyone can do it! Simply choose to wear something blue, make something blue or even have your cuppa out of a blue mug, then post your pictures or videos on social media with the hashtag #BlueForOli  and we will repost the most creative! Then...

Donate 5, Nominate 5 - Simple!

Going #BlueForOli costs just £5 and you can click here to donate

Or if you prefer you can text BLUEFOROLI to 70085 to donate £5

Texts cost £5 plus one standard rate message.

Don’t forget to nominate five Facebook friends to go #BlueForOli too – using the hashtag #BlueForOli on Facebook, Twitter or Instagram and don’t forget to tag @AlderHeyCharity and @AlderHey in your posts!


Try Our New Instagram Stickers

You can now raise awareness about Alder Hey Children’s Charity by adding some GIFs to your Facebook and Instagram stories featuring our mascots Oli and Eli – just click ‘add GIF’ and search for Alder Hey.


Try our Facebook Frame

We have a fantastic Facebook frame for your profile picture that is sure to catch the eye of your followers and friends. To find it, simply go to change your profile picture and click ‘add frame’. Here, you search for #BlueForOli and apply!

We hope you get behind the #BlueForOli campaign and with the power of social media encourage your friends to raise awareness of our Children’s Mental Health Appeal helpinf to deliver some much needed funds for our appeal. Oli is a fantastic mascot for our charity – so our little blue Oliphant is at the centre of this campaign!

We know life has been a little hectic recently which is why we have made the #BlueforOli campaign as simple as possibly for the whole family to get involved with. Here are some ways in which you and your family could go #BlueForOli:

  • Wear your favourite blue item of clothing, hat, socks or shoes!
  • Make something blue
  • Colour in something blue
  • Cook a blue meal or bake a blue cake!
  • Dye your hair blue (!)
  • Arrange some blue flowers
  • Paint something blue (blue face paint, anyone?)

These are just a few ways you can go #BlueforOli and help our fantastic hospital at the same time. Whether you’re going blue on your own, keeping the kids entertained with a blue project or going blue with colleagues, we’d like to thank you in advance for going #BlueforOli and helping us to raise money for such a brilliant cause!

Don’t forget, you can donate your chosen amount by heading over to our donations page here, or

text BLUEFOROLI to 70085 to donate £5 now

Texts cost £5 plus one standard rate message.

If you have any further questions about the #BlueforOli campaign, please do not hesitate to get in touch with a member of our team. You can contact us here.

It’s time to get together and go #BlueforOli!


You can follow all of the #BlueforOli action by following us on Facebook, Twitter and Instagram. 

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